Pay-Per-Click or PPC Marketing is the process wherein a post, blog post, website, or any form of article is advertised and set as Google’s priority result once you search something. An example would be the simplest words like “flower,” “dog,” “cat,” and etc. These are basically too complex to be summarized in a manner wherein the results would be rounded off.
For so many reasons, Google, and other browsing platforms, are entitled to just accept a post and include it to their algorithm. Just like a table where dishes are served every mealtime, one can put as many as he/she likes. But they could vary depending on how one placed the dish’s plate.
Inbound marketing strategy when certain keywords are attributed by inbound links to another website. The amount of domain authority can recreate a whole new power to the site that creates its own strength in Google searches. This, however, is the exact opposite of PPC. From the term itself, PPC refers to “payment” where one is charged at least 0.5 cents every time a user (like yourself who have found this site) clicks a certain ad/post.
The position of a certain PPC also depends on the strength of the post’s elements combined. Just to expound, a certain post must consist of elements: keyword, inbound links, out-bound links, plagiarized-free sentence constructions and right sources. Some would say that PPC is as easy as paying an event’s place for a major birthday party. It’s absolutely not.
For a certain PPC to work, it needs the beauty to which Google algorithm would be alerted so it becomes the main priority among the different competitors. An example for this is having six competitors battling for the top spot in the advertised PPC entries. Before Google let the topnotcher, the article needs a strong entitlement to its domain and sub-factors such as audiences, media or once again, sub-keywords.
How to Manage Keywords for a Better PPC Entry? (WordStream details; citing sources.)
The foundation of any PPC search engine marketing campaign is keywords. You need to develop a list of keyword phrases related to your business offering so you can get your name out there in front of people looking to buy what you sell. This starts with keyword research, which you can accomplish in a number of ways and with a number of search marketing tools.
With a large keyword database that’s continually growing larger, you can’t afford to just plop everything into a spreadsheet and hope for the best. You need an effective way to organize your keywords. And segmenting your keywords into tight, relevant groups is an extremely important aspect of keyword organization. Remember that relevance is the key to high Quality Scores and strong PPC marketing ROI. When you group your keywords by relevance, you’re setting yourself up for success, because:
It’s easier to write relevant, targeted ad copy around small, tightly organized keyword groups.
Small segmentations encourage bidding on narrower keywords, which are less competitive and less costly—and also attract more qualified searchers.
When your ads are more specific and relevant to the keyword, your click-through rate improves, which also has a positive effect on Quality Score.